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Meijer Optical Privacy Policy


We collect personal information on this website and through our various promotional programs including, but not limited to, text alerts, voice messaging alerts, email messaging couponing, and postal mailers (“Promotional Programs”). The following privacy policy applies to Meijer Optical’s website (, the “Site”), personal information we may collect from you at our stores, all Meijer Optical Promotional Programs, and generally to U.S. Vision Inc.’s collection of personal information, but it does not apply to any websites linked to the Site.

Privacy and Security

Meijer Optical has adopted policies that govern our collection and use of personal information and we expect our team members to comply with these policies. We are accountable for complying with these policies and will take reasonable and timely steps to ensure compliance. Except as described in this Policy or as otherwise required by law, we will not sell, rent or give information which identifies you personally to anyone. Personal information is information about you that is not publicly available and can identify you, such as your name, mailing address, email address, and phone number.

What Personal Information Do We Collect?

  • When you visit the Site, our web server automatically recognizes your domain name, IP address, your computer’s operating system, browser type, the address of the web page you’re coming from and of those pages you visit on our Site. We may store that information and use it to customize content presented to you. We use this data in the aggregate to determine how much our customers use parts of our Site so we can improve it. But, we don’t automatically recognize or collect your name, email address, home address or telephone number unless you have specifically provided this information to us on the Site or we have obtained it from offline data.
  • We do collect personal information consisting of the email addresses of those who communicate with us via email, the email addresses of those who make postings to user-generated content areas, and information that customers volunteer, such as survey information and the information provided to enter an online sweepstakes.
  • We may collect mobile and other phone numbers as part of our Promotional Programs and we may also collect your name with your phone number when you register for our Promotional Programs. You may choose not to provide this information, but then you will not be eligible to participate in the applicable Promotional Program.
  • We and our partners collect information about you when you visit the Site, such as the pages you visit and product information you view. We may do this by any or all of cookies, flash cookies, pixel tags (also called clear gifs, web beacons, or web bugs), and/or iFrames. Cookies, flash cookies, pixel tags and/or iFrames may be placed by Meijer Optical or by one of our partners. The information we collect helps us better manage the Site, provides ease of use of the Site for you, and provides more effective marketing to you.
  • We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on the Site. We may disclose your personal and transactional information with the third party advertising partner and its service providers in order to deliver to you banner ads and other advertising tailored to your interests when you visit certain third party websites. The service provider may also collect information over time about your visits to our the Site as well as other third party web sites and your interaction with our products and services by use of cookies, flash cookies or pixel tags for marketing/advertising purposes. The advertising used by our service provider does not include your name, address, or email address.

In addition to collecting personal information on our Site and through the Promotional Programs, we also collect personal information from Meijer Optical in-store transactions and data provided by third parties. At times we match personal information we collect from users of the Site and our Promotional Programs with this offline data in order to carry out our services and conduct target advertising and promotions more effectively.

How Do We Use Your Personal Information?

  • All personal information that we collect may be used to improve our Site, used to customize the content or layout of our Site pages for individual visitors, used to notify customers about updates to the Site, used by us and our service providers to contact customers for marketing purposes, used to communicate with our customers about their orders or accounts (transactional and administrative messages), and used for product recalls.
  • We may also share your personal information with our strategic partners and other third parties that perform services or functions on our behalf (such as credit card payment processing, and order processing, fulfillment and delivery), but their activities are subject to appropriate confidentiality obligations. We may also share aggregated data with these parties. Aggregated data is gathered from many different customers and does not contain any personal information.
  • We may use your personal information combined with your Meijer Optical store shopping information to provide special offers tailored to your interests.
  • We may also disclose your personal information to a third party if we believe in good faith that disclosure is required by the law, is necessary to prevent fraud or other illegal activity, imminent bodily harm, or to protect our company or another individual or business. This may include sharing information with other companies, lawyers, courts or other government entities. Specifically, we operate cameras in our stores for security and operational purposes and may provide information we collect from our in-store security cameras to third party loss prevention specialists or to law enforcement to assist in their investigations of the crime, but generally will not link security camera information to other information we’ve collected unless there is a security need.
  • Our use of your personal information will be consistent with this Policy. From time to time, we may use your personal information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post changes to this policy on our Site to notify you of these changes. If you are concerned about how your personal information is used, you should check back at the Site periodically.
  • If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.

What About the Privacy Rights of Children?

Just like you, we’re especially aware of children’s privacy issues. We know that parents are justifiably concerned about their children’s activities online and what’s being done with the information they reveal. That’s why we will never intentionally collect information from children under 13, with the exception of email addresses used only for reply purposes. If we learn that we have collected personal information from a child under age 13, we will promptly delete that information. If you believe that we might have any information from a child under age 13, please contact us at

Your Consent

By using our Site or participating in our email messaging, text alerts, or voice messaging alerts programs, you consent to Meijer Optical’s collection and use of your personal information as set forth in this privacy policy. By opting in to text messaging or pre-recorded phone messaging, you consent to such messages being sent using an automatic telephone dialing system or an artificial or prerecorded voice, and you are not required to opt in to text messaging or pre-recorded phone messaging as a condition of any purchase. If you do not agree with this policy or any of its terms, you may choose not to use our Site or participate in our email messaging, text alerts, or voice messaging alerts programs. THIS PRIVACY POLICY IS NOT INTENDED TO AND DOES NOT CREATE ANY CONTRACTUAL OR OTHER LEGAL RIGHTS IN OR ON BEHALF OF ANY PARTY. Meijer Optical reserves the right to amend this policy at any time by notifying users of the existence of a new policy via postings on our Site. Your continued use of the Site and participation in our email messaging, text alerts, or voice messaging alerts programs following the posting of changes to this policy constitutes your acceptance of those changes.

EU Residents
This website and our services are not directed to residents of the EU and we do not offer products or services to residents of the EU.

If You Have any Questions or Comments

You may contact us at:

Direct Mail Address:
US Vision
Attention: Meijer Optical
1 Harmon Drive
Blackwood, NJ 08012

Email Address:

Contact Us:

Policy Revisions and Updates

  • This privacy policy will continue to be reviewed and revised as changes occur in Meijer Optical’s business and technology or to laws that affect this policy. All information collected is subject to the privacy policy in effect at the time of use. Changes will be posted on this Site with an updated effective date. Please check our Site periodically to see the current policy.
  • Last Revision Date: June 19, 2014